How does one elevate the customer experience? By always keeping the customer at the centre of your strategies. Take a deeper look into the decision processes at SAQ: from intuition to insights.

Ariane de Warren, SAQ's Brand & Marketing Manager, will showcase how data influenced their marketing and in-store approach.

In an age of curated product recommendations, we all expect more personalization in our lives. However, most integrated brand plans don’t factor in how the path to purchase differs from retailer to retailer.

Jesse Gilbert, VP, Integrated Planning at TracyLocke, will show how shopper marketers are leveraging higher funnel brand communications across e-com platforms, in-store and online retailer assets, to better optimize for key retailers and their shoppers.