This Week at PETA Prime
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There's No Age Limit on Going Vegan—the Time Is Always Right

Lower cholesterol levels, stamina to spare, and shopping for size 34 pants—these are just a few things Craig Shapiro has achieved since deciding to go vegan almost two years ago, just after turning 62.

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Going Wool-Free

Deborah Rosenberg looks back on winters growing up in New York with mixed feelings. Like most members of her generation, she was completely ignorant of the harsh, abominable reality of the animal skins-and-hides industry. Now, there are endless faux-wool alternatives available for every budget—and they're free of the cruelty that she now educates others about.

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Sexy Is the New Healthy: Why You Should Enter PETA's 'Sexiest Vegan Over 50' Contest

Dr. Joel Kahn, 2016's Sexiest Vegan Over 50, never anticipated that he would win this title when he set his goals for the year. Read about his sexy vegan journey and why he thinks you should enter this year's contest on August 14.

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What's Green and Buttery and Healthy All Over? An Avocado

The avocado's buttery goodness isn't the only reason to add this superfood to your mealtime rotation: Beneath its tough exterior is a veritable checklist of vitamins, minerals, and other healthy things that make nutritionists happy. What does this green giant do to keep us in the pink? Practically everything.

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Hey, Hot Stuff! Are You Ready for PETA's 'Sexiest Vegan Over 50' Contest?

Could you be 2017's Sexiest Vegan Over 50? Contest entry opens on August 14, so get those headshots ready, and "like" the PETA Prime Facebook page to be the first to get details on entering, voting, prizes, finalists, and more.

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Encourage Bed Bath & Beyond to Be Down-Free

A PETA investigation revealed that workers clamped live birds upside down between their knees and ripped out handfuls of feathers as the animals struggled and shrieked. Birds are often plucked so violently that their skin rips open, leaving them with gaping wounds, which workers crudely sew up with a needle and thread—and without any painkillers. Please send a message encouraging Bed Bath & Beyond to sell only ethical down-free materials that don't cause birds to suffer.

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