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Mon Temps
 
Peter Knapp, For Dim, Paris, ca. 1968
© Peter Knapp / Fotostiftung Schweiz
 

Peter Knapp »

 

Mon Temps

 
29 October – 12 February, 2023
 
Opening: Friday, 28 October 2022, 6 pm
 
 

Fotostiftung Schweiz

Grüzenstr. 45, 8400 Winterthur (Zurich)
T +41 52 234 10 30

www.fotostiftung.ch
Tue-Sun 11am-6pm, Wed 11am-8pm
Fotostiftung Schweiz
 
 
Mon Temps
 
Peter Knapp, Marie-Hélène Sauer, for Courrèges, Paris, 1966
© Peter Knapp / Fotostiftung Schweiz
 
 
Peter Knapp’s ideas on layout and typography, along with his dynamic photographs, made the magazine Elle a leading medium in the fashion industry from the 1960s onwards. Fotostiftung Schweiz presents a selection from around 700 donated photographs by Peter Knapp. While paying tribute to this outstanding Swiss designer’s oeuvre, the exhibition brings to life the mood of an epoch and the societal transformation that took place within it.

"What dri­ves me is the act of trans­lat­ing ideas into im­ages. I want to vi­su­alise my thoughts, to ex­press my fan­tasies and sto­ries pic­to­ri­ally. Je ne prends pas de pho­tos, je les fais."
 
 
Mon Temps
 
Peter Knapp, Rita Scherrer, for Monoprix, 1967
© Peter Knapp / Fotostiftung Schweiz
 
 
With this credo, Peter Knapp, born in 1931 in Bäretswil, Zürcher Ober­land, be­came an in­flu­en­tial fig­ure in the in­ter­na­tional fash­ion world dur­ing the 1960s and ’70s. After study­ing at the Zurich School of Ap­plied Arts, he had great suc­cess, es­pe­cially as art di­rec­tor at Paris-based mag­a­zine Elle. In a time of so­cial up­heaval, which was re­flected to no small ex­tent in fash­ion, he found the right im­ages for the lib­er­a­tion of the body and mind.

Elle, a lead­ing medium of eman­ci­pa­tion under ed­i­tor-in-chief Hélène Lazareff, con­tributed sig­nif­i­cantly to a buoy­ant de­moc­ra­ti­sa­tion of women’s cloth­ing: prêt-à-porter in­stead of haute-cou­ture, mini­jupe in­stead of corset, func­tion­al­ity in­stead of stiff el­e­gance, self-con­fi­dent women on the streets in­stead of mod­els in the stu­dio. Peter Knapp’s lay­outs and pho­tographs con­veyed this new at­ti­tude to the body and to life, which many women in the 1960s iden­ti­fied with.
 
 
Mon Temps
 
Peter Knapp, Saki, for Rhône-Poulenc, Étretat, 1977
© Peter Knapp / Fotostiftung Schweiz
 
 
Fo­to­s­tiftung Schweiz pre­sents a se­lec­tion from around 700 do­nated pho­tographs by Peter Knapp. While pay­ing trib­ute to this out­stand­ing Swiss de­signer’s oeu­vre, the ex­hi­bi­tion brings to life the mood of an epoch and the so­ci­etal trans­for­ma­tion that took place within it.

To ac­com­pany the ex­hi­bi­tion, the pub­li­ca­tion "Peter Knapp – Mon temps: Mod­e­fo­tografie 1965–1980" is being re­leased by Schei­deg­ger & Spiess in Oc­to­ber 2022. Edited by Peter Pfrun­der from Fo­to­s­tiftung Schweiz, it in­cludes a text by art his­to­rian Laura Ragonese, as well as an in­tro­duc­tion by Peter Pfrun­der, and is de­signed by Anna Haas.
 
 
Mon Temps
 
Peter Knapp, for Elle, Nr. 1002, 04.03.1965
© Peter Knapp / Fotostiftung Schweiz
 
 
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