‍PLUS: Baggage carousels and "Severance" ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍
InsideHook
FEBRUARY 7, 2025

 

With Ozlo, N.B. Patil and Rockwell Shah saved a "life-changing" sleep aid from the tech graveyard — then improved it. Plus:

InsideHook

Can a Pair of Earbuds Fix America’s Sleep Problems?

BY KIRK MILLER

Want to know what the future holds? You need to meet the people building it. In our series Who’s Next, we profile rising stars of culture, tech, style, wellness and beyond.

In 2020 I tested the second generation of Bose Sleepbuds. Admittedly, the audio brand’s first attempt at making comfortable, slumber-inducing earbuds had been met with a tepid response. But the second try was a vastly improved product that I, and seemingly many other people, wholeheartedly approved. Well, not enough people for Bose. Soon after the launch, the company shut down its health division, which included the sleepbuds. Thankfully, a few team members — led by former Director of Technology N.B. Patil — remained committed to finding a tech solution to one of the biggest problems facing people every single day: getting good sleep.

“I worked at Bose for 22 years before leaving and starting Ozlo,” says Patil, co-founder and CTO of the company behind the new Ozlo Sleepbuds. “When I was at Bose, I liked the sleepbuds and how impactful they were. It’s a life-changing product! When Bose decided to discontinue the product, I said, ‘Okay, if I had to do something, this is it.’ So I got out, made an offer to buy the IP and then raised the money to build a team.”

InsideHook

A Startup Linked to Peter Thiel Wants to Build the “Next Great City” in Greenland

As the co-founder of Praxis, a theoretical city-state aiming to “restore Western Civilization,” Dryden Brown has had designs on Greenland as a home base since 2019, when President Donald Trump first started talking about buying the territory from Denmark. He is part of a cadre of iconoclastic, very-online men looking to found the city of the future, with funding tied to crypto organizations, venture capital and libertarian billionaires. With the new administration bullying Danish diplomats on the phone and reiterating its interest in acquiring the island, Praxis finds itself in an enviable position relative to other futuristic city projects: with its goals and its financial backers aligning with the current administration.

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It’s time to step TF back from the baggage carousel, people.

The self-help book from Severance is (kind of) real.

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