Boadicea the Victorious are extremely proud to announce sponsorship of the Professional Footballers' Association annual awards dinner. The prestigious event takes place this Sunday 22nd April, at London’s iconic Grosvenor House Hotel within the hallow walls of The Great Room.

Just as Queen Boadicea, the ancient warrior who inspires our brand, fought for the freedom of her people so the original members of the PFA fought for basic employment rights for professional footballers. Thus the synergy between the PFA, the beautiful game and Boadicea perfume was immediately evident!

Boadicea will be showcasing their collection of luxurious perfumes in sensual and dramatic style; reminiscent of a British secret garden. The guests will be treated to an immersive experience surrounded by cascading fresh florals, glittering lights and bright citrus elements, creating both an inspiring atmosphere and memorable aroma that will intoxicate all.

Boadicea are delighted to propel themselves on to the global stage, in their sponsoring of the Player of Merit award. Won last year by Sir David Beckham, this highly acclaimed award promises to surprise and excite fans.

We invite you to join the Boadicea team in a front row seat, as we will be streaming the event live on our website.