Today, Pfizer and Glaxo--also known as Pfizer Inc. and GlaxoSmithKline PLC--announced they will be merging their consumer healthcare businesses to create a massive new venture. In doing so, Pfizer and Glaxo are creating the globe's largest consumer healthcare goods company, with over-the-counter brands like ChapStick, Advil, Emergen-C and more under its umbrella. The plan is...
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December 20, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Pfizer and Glaxo Are Teaming Up to Create a Massive New Over-the-Counter Business
Lessons Marketers Can Learn From 2018’s Many Rebrands
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