DAILY SCOOP

Pfizer CEO suggests annual COVID booster shots, the average American workweek lengthens, and Facebook pauses Instagram for Kids project

Also: Panera offers parents free java for National Coffee Day, Ford announces plans to bolster electric vehicle supply chain, TikTok hits a billion monthly users, and more.

SOCIAL MEDIA

How your social media strategy hurts more than it helps

Just posting about your product on a handful of platforms won’t be enough to attract new audiences.

PR INDUSTRY

‘I Want You’—How Uncle Sam helped invent public relations

A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.

PR INDUSTRY

Don’t believe these 3 PR myths

The narrative about the industry as portrayed on TV and film isn’t always accurate.

DAILY SCOOP

Costco reinstates pandemic purchase limits, small businesses refuse to automate customer service, and Delta looks to ban unruly passengers

Also: Unilever launches Hispanic Heritage Month initiative across brands, how to tell sustainability stories with subtlety, and Apple pushes back against EU USB-C push.

MARKETING

3 marketing principles for reaching Hispanic audiences

Hispanic Heritage Month is underway. Here are three ways to avoid common multicultural marketing mistakes in your campaigns.

MEDIA RELATIONS

3 PR lessons learned from experience in broadcast media

Working with TV news outlets, you learn the importance of captivating images and simplicity in storytelling.

THE WORKPLACE

6 steps to humanize, personalize and maximize your employee comms

Blasting out the same generic message to everyone won’t cut it anymore. Here’s how to craft content that’ll resonate with your diverse, unique workforce.

THE FRIDAY REPORTER

Jean Card shares about her work highlighting the craft of speechwriting

In this week’s episode of 'The Friday Reporter' we spend time with Jean Card, a speechwriter-turned-podcaster who hosts conversations with speechwriters about the issues of the day.

DAILY SCOOP

Grubhub and DoorDash support NYC delivery worker laws, income bracket predicts comfort traveling during pandemic, and Wikimedia’s new CEO looks to fight disinformation

Also: Mars Wrigley promotes self-love with pink Starbursts, Twitter launches tipping feature and Volvo sets new sustainability goals backed by research.

THE CONSULTANT IS IN

4 ways to help your team move from tactical to strategic communications

Learn how to stop being an order taker and take the lead as a strategic advisor.

MEASUREMENT

How machine learning is making an impact on media analysis

Artificial intelligence promises to dramatically change the way PR pros measure their campaigns. Here’s what the technology now allows—and where it is headed.

WINNING CAMPAIGNS

UC Davis’ audio campaign celebrating nurses garners repeat visitors, 120,000 social media impressions

Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.

RAGAN AWARDS

Friday is your last chance to enter our Employee Communications and Top Places to Work Awards

Submit your impressive internal comms work—and showcase your amazing workplace. We will no longer accept entries after 11:59 p.m. Central time this Friday, Sept. 24.