The Future of Personal Training May Be in Regulation, Certification and Integration

Regulating the fitness trainer profession by requiring licensing and placing greater weight on getting certifications from third-party accredited certifying agencies may be in the future of the fitness industry as a way to elevate the industry in the eyes of the medical community, but doing so could have down sides.

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Brand Ambassadors Aren’t Just for Health Clubs

Everyone has their fans, and those fans often are created because your brand helped them to achieve at least some of their goals. At Club Industry, we have enlisted some of our fans as our brand ambassadors.

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Follow These 3 Rules for Effective Communication with Staff at Your Fitness Business

If you don't communicate effectively with your staff, your fitness facility will struggle to offer a cohesive experience to your members. These three things are key to better communication.

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Technology’s Role in the Future of the Fitness Industry

Technology is propelling the fitness industry into its next incarnation. Not only are people joining health clubs online, but they also are booking classes online, tracking their workouts with wearables, using fitness-branded mobile apps, participating in on-demand workouts from home and at clubs, doing virtual workouts and “talking” to chatbots as the use of artificial intelligence expands. Club Industry’s latest special report, “Technology’s Role in the Future of the Fitness Industry,” will help educate you about how technology is changing the fitness industry, allowing you to empower your communities to live a healthy and active life. Download the report for free by going here.

Revolutionize Your Sales Results at the Club Industry Show

Salespeople are persistent and personable people, but even the most persistent among them finds road blocks that they would love to remove. If that sounds like you or members of your sales staff, then you need to attend these 12 sales sessions at the Club Industry Show Oct. 24-26 at the Hilton Chicago. Sales track chair Karen Woodard, president of Premium Performance Training, kicks off the Sales track on Oct. 24 with three sessions about how to revolutionize your sales results in the pre-tour, the tour and the post-tour. Daniela Spaid with Fitness Formula Clubs will share how many leads you need—and how to get them. Cosmo Wollan of Synergy Cubed with offer insights on how corporate membership sales can increase your revenue. In his session, Adrian Antigua of Gainesville Health and Fitness will share details about whether full-time or part-time sales staff work best. Find out more about these sessions and others by going here.

Forward Five Years: How the Fitness and Wellness Industry Will Change

Decisions about where you take your brand in the next five years are a lot easier when you have an idea of where the industry is headed. That's why Club Industry created a 60-page, downloadable report that shares the thoughts and opinions of various experts in the fitness industry about how the health and wellness industry will change. The goal is to educate you about the new players and technology that are changing the industry and how those factors are affecting revenue models, programming, staffing, design, sales and marketing, and more so you are prepared to take charge of your future. To download the report, click here.