͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

USA | ASIA | LATAM
News, Analysis & Insights on Nutrition, Supplements, and Health27-Jun-2025
SPONSORED MESSAGE
track
Active Aging with BCP<sup>®</sup>
Active Aging with BCP®
Science shows specific Bioactive Collagen Peptides (BCP®) can support active aging as they have a positive effect on bone mineral density and joint cartilage recovery. A good reason to include FORTIBONE® and FORTIGEL® in your product development... click here
TOP HEADLINES
Phytaphix launches ‘unisex’ fertility product
Ireland-based botanical supplement company Phytaphix has launched an ‘all-in-one’ fertility product designed to support reproductive health in both men and women.... Read more
Chromium + Ayurvedic combination may improve metabolic syndrome markers
Supplementation with chromium, Indian gooseberry and shilajit may enhance the effects of diet and exercise on body composition and metabolic syndrome markers, says a new study.... Read more
PROMOTIONAL FEATURE: GENCOR
New research addresses underserved categories in women’s health supplements
Women’s health is an underserved category in the dietary supplementation industry. What clinically-backed solutions are available to support hormonal and menstrual health?... Read more
Study identifies trends in protein supplement use among recreational athletes
A cross-sectional study in Greece found that higher protein supplement use was more prevalent among males, younger adults and individuals with a normal body mass index (BMI). Sixty-four percent chose protein powder and consumed it mainly post workout to increase muscle mass.... Read more
Why was the Green Claims Directive withdrawn?
The anti-greenwashing legislation would have put significant administrative burden on food... Read more
PROMOTIONAL FEATURE: BONERGE LIFESCIENCE
New hope for fragmented sleep – latest human clinical trial on urolithin A
Addressing sleep disorders, such as fragmented sleep, can play a role in healthy ageing. An upcoming clinical trial will explore urolithin A’s role from a biological ageing perspective.... Read more
Mars-Kellanova deal cleared in US, faces EU showdown
Mars’ $36 billion takeover of Kellanova has been given the green light from US antitrust regulators but Brussels pushes forward with antitrust investigation... Read more
Danone homes in on gut health trend with The Akkermansia Company acquisition
The Akkermansia Company has been acquired by Danone as the global food company looks to invest further in gut health and next-generation biotic science.... Read more
PROMOTIONAL FEATURE: MORINAGA MILK INDUSTRY CO., LTD.
Bifidobacteria M-63, BB536 and M-16V for infant intestinal development, studies show
Establishing Bifidobacteria in the infant gut is key for promoting lifelong wellbeing. How can supplementation of M-63, BB536 and M-16V increase abundance of Bifidobacteria and support health?... Read more
Supplementing fish or algal DHA may achieve optimal levels within eight weeks: Study
A new study in physically trained adults showed that consistently supplementing with algal or fish-derived microencapsulated DHA, equivalent to two to three servings of fatty fish per week, effectively increased the omega-3 index to near-optimal levels within eight weeks.... Read more
SlimBiome may improve insulin response and help regulate appetite
A supplement containing glucomannan, fructooligosaccharides (FOS) and chromium may reduce insulin concentration and improve satiety scores, says a new study using OptiBiotix Health’s SlimBiome product.... Read more
Can NMN and NR improve muscle mass and function?
A recent review concluded that NAD precursors nicotinamide mononucleotide (NMN) and nicotinamide riboside (NR) are unlikely to support muscle mass and function in older adults. But does this review paint the full picture?... Read more
EDITOR'S CHOICE
Kerry Group gauges probiotic potential in the age of GLP-1
As the use of weight loss drugs becomes more widespread, the conversation is evolving from access to adherence through proactive side effect management.... Read more
New study links skin microbiome with mental well-being
First-of-its-kind clinical research has demonstrated the link between mental health and the bacteria found on skin—a concept that is often labeled ‘psychodermatology’ by the beauty industry.... Read more
William Reed acquires International Scientific Conference on Probiotics, Prebiotics, Gut Microbiota and Health (IPC)
William Reed has finalized an agreement to acquire IPC from CLS Consulting, strengthening its commitment to the microbiome-focused scientific community.... Read more
UPCOMING SUPPLIER WEBINARS
Innovator’s Choice: Leading the Way with Vegan Capsule Solutions
This session will provide supplement brands and formulators with key insights on implementing cutting-edge capsule solutions to meet evolving consumer expectations and enhance product performance. Provided by
08-Jul-2025
REGISTER NOW
ON-DEMAND WEBINARS
The power of probiotics: Driving metabolic wellness and commercial success
Learn how to leverage validated probiotic solutions to meet health needs and accelerate market growth
25-Jun-2025
REGISTER NOW
Better Hydration, Better Taste: Mineral Fortification and Flavour Balance Simplified
Hydration Done Right: Unlock the next wave of fortified drinks. This webinar breaks down mineral fortification and flavour balance, showing how electrolytes, citrates and gluconates boost hydration while keeping taste clean.
24-Jun-2025
REGISTER NOW
Sleep difficulties in kids: which melatonin-free solution?
We will demonstrate how Lactium® answers the challenge of sleep quality on several important markers and give some examples of product launches in the area.
19-Jun-2025
REGISTER NOW
The science of brain longevity: The Magtein success story
Dive into the science of brain health and discover key learnings around brain longevity. This dynamic session will explore the critical role of magnesium l-threonate (Magtein®).
08-May-2025
REGISTER NOW
Unlocking market success with on-trend and easy-to-formulate iron and magnesium sources
Join Lubrizol Nutraceuticals for a dynamic webinar that will explore how ready-to-go, effective, and on-trend mineral sources can accelerate market success.
23-Apr-2025
REGISTER NOW
Women’s health
Join us as we dive into the latest research and provide valuable resources to educate and inspire.
17-Apr-2025
REGISTER NOW
PREVIOUS HEADLINES
Q&A: Front Row on why brain health is leading the next wellness wave
New consumer search data highlights how brain health is quickly gaining traction in wellness. While cognition was once a niche concern, new data from Front Row suggests it is fast becoming one of the most sought-after pillars of holistic health.... Read more
What counts as ultra-processed food? It depends who you ask
There is no single definition of UPF, so we’re rounding up all the classifications that exist... Read more
GLP-1 is reshaping consumer’s nutritional needs. So how can brands capitalize?
Functional ingredient purveyor IFF recently released a report that paints the current GLP-1 consumer landscape. The rise of GLP-1 medications has significantly impacted consumption, and if brands don’t get on board and capture the market share, they risk missing out on a golden opportunity, says IFF.... Read more
Hawthorn fruit may have anti-aging skincare potential
Hawthorn fruit powder improved skin hydration and decreased wrinkles, particularly in carriers of specific genes, according to a new study published in Nutrients.... Read more
Symprove CEO on sales, innovation and customer retention
Pioneering probiotic brand Symprove has grown by around 30% year-on-year for the last five years, racking up nearly £30 million in 2024, but how has this 25-year-old company remained relavent in this rapidly evolving market?... Read more
RELATED PRODUCTS
Univestin®: Natural Bioflavonoids Composition for Fast Joint Support
Nextida GC targets metabolic wellness
Furosap®- Clinically Evaluated Innovative Ingredient for Overall Energy and Vitality in Men
The future of nutraceuticals packaging
5 Key Ingredients for Heart, Liver & Metabolic Health
Liposomal Nutrients for Better Absorption
Clinically Proven Non-Estrogen Menopause Relief
Guide: How to create standout nutraceuticals
The Power of Cranberries for Women’s Health Formulas
Acerowell™ the NEW healthy aging solution from acerola
"Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters"
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com