| | New, New, New
The newer consumers are to supplements, the more likely they are to prefer alternative formats.
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| | Consider This
The 26.7% of respondents who strongly agree that gummies offer the same benefits as traditional vitamins is not all that far ahead of the 21.8% who strongly agree that gummies are “more like candy than a supplement.”
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Why NBJ Reports?
NBJ reports keeps you up-to-date on industry trends. These are trusted reports for product trends and in-depth data and analysis in the nutrition industry; providing direction and strategy for brand leaders.
Visit the NBJ website for more information.
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