Good morning, Marketer, and a personal touch can go a long way.
Marketers depend on personally identifiable information (PII) to build those close relationships with customers and remain relevant in their journey.
There are some basic data points for PII, but there is also a gray area. A major challenge is that the gray area keeps changing. Today, our contributor Ken Zachmann provides some guidance on how marketers can hit this moving target.
Chris Wood,
Editor
