Happy Wednesday!

Today we have Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaking about what brand insights, inspiration, and trust means in a post COVID-19 world.

During the talk she revealed that post COVID-19, Pinterest has been seeing a record level of engagement on the platform, with global monthly active users growing by 25% in Q1 and searches up over 60%.

Also, as part of our ‘AI in Marketing’ month, we look at how athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled it to drive timely product improvements, save analyst resources, and better serve its customers.

AI in Matrch Survey

Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack.

But is the martech community utilizing this tech to it’s fullest potential?

Complete this survey and see how you compare with others in the industry. Your answers will be treated confidentially.