Facebook gaming Tournaments. Facebook is opening early access to a new gaming tournament feature that lets players challenge one another in various tourney-style formats. According to Facebook, the feature was developed with three primary goals in mind: To provide a centralized hub for tournament organizers, to offer “better discovery and functionality” for tournament players, and to give developers and gaming communities an easy way to connect. Why we care: Facebook developers that are monetizing their games via Facebook’s audience network ads could see increased engagement (and awareness, for that matter) as gamers pool together to participate in tournaments. Source: Facebook

Facebook’s new ‘F’ button for mobile. This week, Facebook started more broadly testing a new look on its mobile app: the F button (and no, not that F). Taken from the Facebook logo, the F icon sits in the center of the bottom tabs and looks like this. When tapped, the icon shrinks down while pulling up Facebook’s main menu options listing. Why we care: Easy access to the main menu gives users the ability to more seamlessly navigate to some of the most commonly-used features, including Pages, Groups, Events, and Friends (among others). It’s another step toward making it simpler for people to find what they’re looking for, which could benefit business Pages and Groups in the long run. Source: Matt Navarra on Twitter

Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think. Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential revenue. How can you accurately assess your company’s data needs to find the right CDP partner? Join our webinar and hear our expert panel sort fact from fiction to tell you what you need to know.

Register now »

This is a difficult time for us all. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at tpeterson@thirddoormedia.com.

Yawn and stretch for 10 seconds every hour. Do a fake yawn if you have to. That will trigger real ones. Say “ahh” as you exhale. Notice how a yawn interrupts your thoughts and feelings. This brings you into the present. Then stretch really, really slowly for at least 10 seconds. Notice any tightness and say “ease” or just say hello to that place (being mindful — noticing without judgment). Take another 20 seconds to notice and then get back to what you were doing. From Psychecentral.com.

How will your martech stack and processes be impacted by COVID-19? How can you deliver a personalized user experience without betraying privacy? Get the answers to these and more crucial questions April 21-23 at Discover MarTech!

See the agenda! »

Influencer Fatigue Sets Stage For A New Generation Of Creators – Forbes

Communication software brands like Zoom triple ad spending under coronavirus – Marketing Dive

With $8 million to consolidate Amazon’s top marketplace sellers, Perch makes its first deals – TechCrunch

Quibi, Zoom, and Peloton all are struggling with video streaming during the pandemic – The Verge

No Time to Think Small: Innovate on SMB Reputation Management – Street Fight

Comms In The Age Of Coronavirus: When To Stick With The Plan … And When To Chuck It – AdExchanger