“Accelerated Mobile Pages is an interesting development for email. In fact, it might be the most interesting thing ever to happen to email,” explains MarTech speaker April Mullen of SparkPost. “AMP allows for the conversion to happen right within emails instead of having to click through to a website to convert. This could potentially change the entire email conversion funnel by putting the conversion right in the body of the email. So why aren’t more brands doing it then? There are a few kinks to work out as it pertains to AMP. But even with the challenges, AMP is a promising development for email that you should consider testing as part of your innovation plan in 2020.”

Learn more »

More human communication leads to demonstrably better business results. But putting humanity into action is easier said than done. Technology can help businesses forge more human connections between consumers and the brands they love. That’s why Braze commissioned two powerful studies conducted by Forrester Consulting to dig deeper into this important topic. Join this webinar with Braze and Forrester where they discuss the latest Brand Humanity research findings.

RSVP »

Zuckerberg pulls back the curtain on privacy. In a new blog post on Tuesday, Facebook CEO Mark Zuckerberg outlined the platform’s new (and upcoming) privacy-focused initiatives designed to give users more visibility into how they are tracked across the web. Chief among the new features is Facebook’s long-awaited “Off-Facebook Activity” tool, which has now rolled out globally to all users. The tool, first introduced in beta in 2018, gives users the ability to manage and delete data collected from third-party sites and apps. Additionally, Zuckerberg said that over the next few weeks, Facebook will “show nearly 2 billion people around the world a prompt encouraging them to review their privacy settings.”

LinkedIn Elevate and Pages become one. LinkedIn’s employee advocacy platform Elevate is officially merging its capabilities with the Page tools in an effort to provide more ways for businesses to engage employees to help amplify content, the company announced last week. LinkedIn said that in the last four years since Elevate’s launch, “hundreds of our customers have used Elevate to help their employees be brand advocates. At the same time, these customers – and over 50 million more organizations – have worked to build their LinkedIn Page so they can engage their most important audiences.” By bringing the capabilities together under Page tools, LinkedIn says the “combination will help companies better engage their employees, and build stronger communities in a safe and trusted environment.” For current Elevate customers, the new functionality will be free of cost. 

Can you imagine a better investment than learning actionable tactics from search marketing experts, discovering time-saving tools, and growing your professional network — all for free? Pick up a FREE Expo+ pass and attend Search Marketing Expo February 19-20 in San Jose for $0.

See what you get! »

Advertisers Keep Fumbling The Ball By Playing The Short Game – Forbes

Loyalty drivers grow complex as consumers get more complicated, report says – Marketing Dive

Microsoft invests in mobile ad startup aimed at kids – Mobile Marketer

VR is the Next Commerce Frontier. Strap on Your Headset – Street Fight

As Marketing Clouds Enter The CDP Category, Simon Data’s CEO Charts A Different Course – AdExchanger

What tech companies should do about their content moderators’ PTSD – The Verge

Facebook’s First Human Rights Chief Seeks to Tame Digital Hate – Bloomberg