The platform hoped advertisers would see it as a safe place for their dollars. And there are some early signs that its persistence is starting to pay off.
Pinterest hoped that advertisers would see it as a safe place for their dollars. And there are some early signs that its persistence is starting to pay off.
The growing presence of brands on Roblox has sparked concerns among some consumer advocates, who worry that children might not be able to easily parse the difference between unbranded Roblox experiences and so-called "advergames."
With the recent fervor around video podcasts, buyers discuss the opportunities for brands and how they are organizing investment teams to manage the crossover from audio to video.
Publishers' fourth quarter earnings show nearly all revenue streams are taking a beating. More in this Digiday+ Media Briefing.
Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. Sponsored by KERV.
The platform hoped advertisers would see it as a safe place for their dollars. And there are some early signs that its persistence is starting to pay off.
Brands: How are you determining your team’s budget for consumer-facing content on owned-and-operated channels? Has the need for this content grown in past years, leading you to outsource the creation? Let us know in this survey and we’ll send you a $5 gift card.
The growing presence of brands on the platform has sparked concerns among some consumer advocates, who worry that children might not be able to easily parse the difference between unbranded Roblox experiences and so-called “advergames.”
With the recent fervor around video podcasts, buyers discuss the opportunities for brands and how they are organizing investment teams to manage the crossover from audio to video.
With the NCAA Women’s and Men’s March Madness tournaments currently underway — it is running from now until March 26.– brands are looking to engage with college basketball fans through social media and connected TV as they aim to attract a younger audience.
