"No one is safe." With less than three weeks to go until the General Data Protection Regulation takes effect, publishers and ad tech vendors are concerned about Google's latest update regarding the law.
The New York Times' new article page is the result of collaboration between the publisher's ad, editorial and data departments.
When Facebook changed its algorithm to favor user posts in January, ad buyers pitched Facebook groups as a way for marketers to reach their target customers. Five months later, many companies' groups are struggling to gain traction.
The Digiday Technology Awards will recognize the Best Data Mangement Platform, Best Email Marketing Platform and many more. Check out the full list of categories and start your entry here.
Waze claims that its advertisers see a 33 percent increase in navigations to their stores, on average, because it knows where people are going and why.
The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers it can be confusing. Learn more in our handy infographic guide for brand advertisers and publishers alike. Sponsored by The Media Trust.
The e-commerce industry has been a major inspiration to publishers over the past few years. Taking a cue from the likes of Amazon and Expedia, The New York Times, Wall Street Journal and others have experienced great success with subscription models.
Influencer marketing was undeniably one of the most popular topics of discussion at NYC's Social Media Week. From early adopters to well-versed marketers, it was clear that the marketers having the most successful with influencers also had the best working relationship with their creators and distributors. Sponsored by Julius.
