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| Top Stories |  | | Ivy Liu |
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| | | | | It’s designed to make campaign creation and management as easy as possible, and sits within Amazon’s demand-side platform. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market. | | |
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| | | | | According to a recent global survey of more than 1,500 e-commerce and brand marketers, 53% of respondents use predictive or conversational AI to aid in curating insights — going beyond ChatGPT to better serve their customers. Download this report for more insights into how marketers are using AI. | | |
howdy! | | | | | Less than a week after expanding AI-generated search, Google is already bringing ads to AI Overview. | | |
| | | | | In this new Q&A, leadership from A+E discusses using attention metrics to connect recall and search, measuring attention and implementing attention-driven insights. | | |
howdy! | | | | | Roblox’s foray into advertising is a potential godsend for marketers looking to reach both Gen Z and gamers at large. But the company’s stronghold on its young audience might be a double-edged sword. | | |
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| | | | | Data-driven advertisers are turning to the 1-in-60 rule, which underscores the importance of precision in targeting strategies and data sets used for measurement. | | |
howdy! | | | | | The pet food brand is using attention as a stand-in measure for performance. | | |
howdy! | | | | | Managers are prevented from joining unions because it creates a conflict of interest, according to the National Labor Relations Act. | | |
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