TikTok has been courting advertisers at scale as it looks to further solidify its presence in the U.S. Its latest deck introduces its 2023 pricing for the TikTok Creative Exchange (TTCX). Additional coverage: Other things to know about | | |
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| | | | | New report highlights how programmatically-placed ads can unintentionally fund misinformation websites. | | |
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howdy! | | | | | The platform’s latest deck introduces its 2023 pricing for the TikTok Creative Exchange (TTCX). | | |
| | | | | Reaching subscriber and viewership goals comes with a two-part challenge of attracting millions of new subscribers while reducing churn to a more manageable level — or, put simply, finding new and existing viewers who will love the content on offer and continue to subscribe to get more of it. | | |
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howdy! | | | | | Search Generative Experience comes as Microsoft mounts rearguard action with advertising API for Bing. | | |
| | | | | Advertisers: How are you using automation and other technologies to optimize your CTV campaigns? Tell us in this survey and we’ll send you a $5 gift card. | | |
howdy! | | | | | Now that YouTube has become the streaming service people spend the most time watching on TV screens, it’s becoming hard to argue that YouTube isn’t TV. | | |
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| | | | | Download this guide to learn how marketers are using always-on email testing to create more engaging content. | | |
howdy! | | | | | Due to factors like a writers’ strike, confusion among measurement offerings and a soft scatter market, this year’s upfront could be a rough one for video sellers. | | |
howdy! | | | | | The platform has already been sharing the upcoming opportunities at both agency and client levels. | | |
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