TikTok says it has nearly 22 million users in Europe who open the app up to 11 times a day.
November 05, 2019

TikTok is quickly transitioning from a direct sales business to a self-serve platform to reach a broader spectrum of advertisers. Execs from the app have been selling the self-serve model to buyers over the last quarter, according to a recent pitch deck sent to agencies across Europe. Read more below.

  • In a pitch deck obtained by Digiday, TikTok outlined its plan to test letting advertisers across the U.K., France, Italy and the U.S. buy ads through its ads manager platform rather than a member of the app’s sales team.
  • In the latest edition of our Confessions series, a black agency producer at a holding company agency shares how difficult it is to talk to clients when they've said something racist.
  • Reviews publisher The Infatuation, which purchased Zagat from Google for an undisclosed sum in March 2018, is preparing Zagat's next act. First is a 40th-anniversary edition of the Zagat New York City guide, debuting next week and, by 2020, a new digital platform including an updated website and app.
  • HuffPost editor-in-chief Lydia Polgreen discussed the diminishing returns of news aggregation, alternative sources of revenue for the media company and why news publishers need to think beyond the Trump administration in the latest Digiday podcast,
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  • Navigating Amazon can be tough. Join us at Amazon Strategies, a two-day event in New York City, for detailed, actionable insights about starting on Amazon.com, navigating Amazon Advertising, managing reviews and increasing your presence on the platform.
  • Although once marred by measurement inadequacies, digital out-of-home agencies are now embracing location intelligence technology to accurately measure the success of campaigns. Sponsored by ZoomMedia.
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TikTok says it has nearly 22 million users in Europe who open the app up to 11 times a day.
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