Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy. Additional coverage: - As the TikTok-ificiation of social media continues to fuel the creator economy, agency execs make the case for and against micro-influencers.
- Agencies are shifting to testing out anticipation strategies to combat some of the wastage and poor quality of inventory brought about by artificial intelligence tools.
- In this new role, Dentsu Americas' new CEO Michael Komasinski is focused on how to activate Dentsu’s assets in media, tech, data and creative across each other, while accelerating growth for each individually as quickly as possible.
- Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.
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| Top Stories |  | | Ivy Liu |
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| | | | | The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy. | | |
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howdy! | | | | | As the TikTok-ificiation of social media continues to fuel the creator economy, agency execs make the case for and against micro-influencers. | | |
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| | | | | As marketing becomes more complex, it’s created an environment that’s made it easier for brands to reach consumers, but more difficult to make an impact on their target audience. To cut through the noise, marketers need to adopt a new mindset. | | |
howdy! | | | | | Agencies are shifting to testing out anticipation strategies in order to combat some of the wastage and poor quality of inventory brought about by artificial intelligence tools. | | |
| | | | | In-store ads have become part of marketers’ multichannel approaches as they seek to drive discovery and consideration for brands and products. | | |
howdy! | | | | | In this new role, Komasinski is focused on how to activate Dentsu’s assets in media, tech, data and creative across each other, while accelerating growth for each individually as quickly as possible. | | |
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| | | | | According to Wunderkind’s 2023 consumer spending report, the most powerful driver of brand perception is the brand website (46%). | | |
howdy! | | | | | Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work. | | |
howdy! | | | | | Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work. | | |
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