The market for short-form video content is thinning, as several high-profile video streaming platforms, including NBCUniversal's Seeso and Comcast's Watchable, have shut down or reduced their spending on original content.
"It will decimate agencies": In the latest installment of Confessions, a marketing consultant talks about consulting firms' development of media-buying services.
YouTube's continued brand-safety issues and brands' desire to avoid political news have led ad buyers to add spending on quality video outlets like Hulu.
With the enforcement of the General Data Protection Regulation and the ePrivacy Regulation looming, publishers have find out how to get site visitors' consent to use and store their data. Tracking walls are one potential solution.
From Glossy: A woman who has worked at several streetwear companies shares her experience dealing with "locker room talk" in the "toxic" workplace environment.
If there's a word echoing through the retail industry these days, it's Amazon. At the Digiday Retail Summit, taking place in Austin, TX from Feb. 21 - 23, hear from senior marketing executives at Hershey Company, Thinx, Bombfell and many more as they discuss the disruptions Amazon has wrought. Reserve your spot today.
Consumers are exposed to thousands of messages a day. To cut through that clutter, you need real-time intelligence to connect your marketing to the people that matter and to deliver the right messages across channels and devices. But how? Join next week's webinar to find out. Sponsored by Visual IQ.
