Facebook's mid-roll ad test offered hope to publishers trying to make money from their videos, but so far the test has yielded little revenue for participants.

Google is ending its controversial first click free policy, which was opposed by subscription-driven publishers.

P&G has talked big about brand safety this year, and it's backing up that talk by running ads on fewer sites.

For Digiday+ members: Our latest Digiday Research report shows marketers are facing a crisis of confidence in the data they collect.

Have what it takes to enter the Digiday Video Awards this year? Sign up today to receive deadline reminders, tips on crafting a winning entry and recommendations on categories.

We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going. Get the report. Sponsored by TUNE.

 

Pivot to pennies: Facebook's key video ad program isn't delivering much money to publishers

Sahil Patel

Facebook’s still testing mid-roll ad breaks with a limited number of publishing partners — and, yes, the dollars are still low.

To please subscription-hungry publishers, Google ends first click free policy

Lucia Moses

Google said it's also building products to help publishers find new audiences and drive subscriptions.

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Tomorrow: Contextual targeting masterclass

Sponsored Content Grapeshot

Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L'Oreal's data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot.

True to its word, P&G has slashed the number of sites it advertises on

Ross Benes

At the end of 2016, P&G ran ads on about 2,000 sites per month, according to Pathmatics. By August, it whittled that number down to 900 websites.

Digiday Research: Marketers lack confidence in their data-driven approaches

Shareen Pathak

Last month, executives from brands joined us in New York for a one-day event to figure out the future of data-driven marketing. While at the event, we asked them about how they felt about their current data driven approaches.

The Podcast Payoff

Sponsored Content NPR

Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting.

Data: The 4-letter word underpinning artificial intelligence

Sponsored Content Dun & Bradstreet

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