Direct-to-consumer companies like Brooklinen, Thinx and Roman got off the ground by pouring money into Facebook ads. But Facebook has gotten too expensive, so they're going to traditional channels like out-of-home, terrestrial radio and even -- gasp -- print.

Thanks to the advent of the General Data Protection Regulation, is suddenly getting a second look as ad buyers are reluctant to take risks with data-heavy audience targeting techniques.

In the new issue of Digiday Magazine: A conversation with Philippe von Borries, Athan Stephanopoulos and Erika Nardini around building a media business that isn't dependent on Facebook, how to succeed on TV and more.

In this week's The Rundown for Digiday+ members, we examine how Facebook's new Watch news shows may mean long-awaited revenue for publishers, but Facebook is still firmly in charge.

Navigate Cannes this year with the Digiday Cannes Briefing. Subscribe now for the latest news on what's happening along the Croisette and invitations to exclusive events, from live podcast recordings to parties, panels and more.

Find out exactly how publishers are approaching the major issues they're facing in building subscription businesses. Register now for Digiday Hot Topic: Subscriptions and Memberships to hear from executives from The Atlantic, Medium, PopSugar and more.