"It's a terrible trap": For publishers pivoting to video, revenue is often a mirage despite the large view numbers they're generating.

Learn why Advertising Week's new tagline, "great minds think unalike," doesn't necessarily reflect its talking points and more in today's Advertising Week Briefing.

Droga5's Sarah Thompson joins the first episode of Digiday's new "Starting Out" podcast to discuss work ethic, breaking into the ad industry with no connections and more.

Slow-loading ads contribute to page latency, which can cause users to click away from a site. Subscribe to Digiday+ to read about the challenges of taxing advertisers for heavy ads.

From Glossy: Ralph Lauren launched its Way Forward restructuring project in 2016 amid threats and setbacks from its own unwieldy supply chain and management network, fast-fashion brands, Amazon and an increasingly digital customer. One year in, here's how the plan is going.

Several themes emerged at the Digiday Publishing Summit this week, including the user-experience crisis publishers are facing. Subscribe to Digiday+ to find out the other themes.

From Glossy: Hear from Saks Off 5th and Gilt president Jonathan Greller at the Glossy Forum next week as he shares how his team built personalized recommendations and a cross-channel shopping experience for both Saks and Gilt, while still maintaining the two brands' identities. Join us on Tuesday, Oct. 3.

 

Pivoting-to-video publishers face a big monetization gap

Lucia Moses

Publishers are getting big view numbers off their own sites, but not all those videos can be monetized.

Advertising Week Briefing: Scale is a dirty word

Shareen Pathak

Chasing big audiences used to be the be-all, end-all.

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Data: The 4-letter word underpinning artificial intelligence

Sponsored Content Dun & Bradstreet

It's 2017, and everywhere you turn artificial intelligence is being touted in some portentous- or potentially overhyped- way. AI is the future. So is the cloud. And SaaS. Plus DaaS. Throw in machine learning and you'll change the world. Sponsored content by Dun & Bradstreet

'It meant more when I finally achieved something': Sarah Thompson on life as an outsider

Shareen Pathak

"Starting Out" will feature some of the marketing world's biggest names talking about their route to the top and the lessons they learned along the way.

A tax could remedy slow-loading ads, but enforcement would be tricky

Yuyu Chen

Readers are quick to click away from webpages that don't load in a timely manner, and advertising contributes to that latency.

State of the Industry: Innovating to meet publishing's programmatic challenges

Sponsored Content RhythmOne

The shift from direct buying to programmatic allows publishers more control and automation, but the move brings on new challenges: Publishers need to think of new strategies to increase inventory value while improving the level of transparency with their demand partners. Get the State of the Industry report. Sponsored by RhythmOne.

Four key solutions data lakes are giving marketers

Sponsored Content Viant

While most marketers understand the important role that data plays in their strategies, the mountains of data being made available to seek out quantifiable insights is growing much larger. By investing in a data lake and the data scientists to manage it, marketers are able to gain a better understanding of their customer's cross-channel path to purchase and the impact to sales. Sponsored content by Viant

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September 27, 2017
Senior UX Designer
Group Nine Media
New York, NY
 
September 27, 2017
IT Administrator
Group Nine Media
San Francisco, CA
 
September 27, 2017
Senior Graphic Designer
Group Nine Media
San Francisco, CA
 
 

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