A judge orders Planet Fitness to turn over internal investigation documents related to ongoing misconduct lawsuit. | | |
 | | | | A judge has ordered Planet Fitness' legal counsel to provide former manager Casey Willard with any internal investigation documents created between 2013 and 2018 that will help her build her case against the health club company. Willard, a former employee at Planet Fitness' corporate headquarters, is suing the company over claims that a culture of workplace drinking and sexual misconduct forced her to quit her job in 2018. Full article |
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 Marketing to Millennials Millennials are the largest generation flocking to the fitness industry, and their commitment to health and wellness makes them perfect targets for any health club. Most of the existing content about how to attract this market misses the fact that the same values that make millennials perfect targets also make targeting them a potential pitfall. To prevent your club from falling into that pitfall, attend this free webinar, “The Pitfall of Millennial Marketing: How to Avoid It by Focusing on Your Brand Values,” at 2 p.m. Eastern on Nov. 21. The webinar, sponsored by SportsArt, will be presented by Britt Harris, senior marketing manager at SportsArt. Register for this webinar by going here. |
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 The Changing World of Personal Training Club Industry has released its latest report, “The Changing World of Personal Training,” available for free download. The report is designed to help you navigate some of the present-day and future challenges surrounding your trainers, including how to ensure they are striking a healthy and effective work-life balance and how to educate and empower trainers to embrace trends such as healthcare integration. Sponsored by American Council on Exercise, Eleiko, Fisikal, Power Systems, Talent Hack and UPshow, the report can be downloaded here. |
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 World Gym CEO and COO Speak about World Gym’s Future in the Club Industry Podcast In the latest Club Industry Podcast, World Gym International's top executives—CEO Guy Cammilleri and COO Doug Katona—speak about the 43-year-old brand's revitalization over the last decade, from nearly being absorbed by Planet Fitness to launching its World Gym Athletics studio business last year. This is the latest podcast in the series. Previously interviewed executives whose podcasts can be downloaded include Gold’s Gym International CEO Adam Zeitsiff, 24 Hour Fitness CEO Tony Ueber, Upgrade Labs Vice President of Experience and Programming Amanda McVey, Crunch Signature CEO Keith Worts, Honor Yoga Founder Maria Turco, The Lab Owner Michael Piercy and Retrofitness Founder Eric Casaburi. You can stream or download each episode at Club Industry's SoundCloud page . |
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 Your Guide to Adding Online Training to Your Business Online training can feel overwhelming to trainers who don’t have tech skills or the extra hours in their schedule to develop a new segment of their business. But building those online skills is important because trainers with online capabilities can add accountability for clients, can help clients outside a training session and can present fun opportunities for community and gamification. Register for this free Master Class webinar, “Guide for How to Add Online Training,” presented by Greg McCoy of [Hidden] Gym at 2 p.m. Eastern on Thursday, Dec. 12 to learn how to offer online training in a way that increases your bottom line and your clients’ happiness. Register now by going here. |
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| The 2020 Club Industry Show | |
| Join us Oct. 14-16, 2020, for the 2020 Club Industry Show, which will be held in a new city—St. Louis, Missouri. Register now for the education and networking event that welcomes the entire fitness industry. Find out more by going here. |
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| Premium Subscription | |
| Get a subscription to all of Club Industry's online content, including educational videos, current and archived stories, trend content and more (plus a discount on one of our reports), by becoming a Premium subscriber. Go here to learn more. |
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