Planet Fitness released its third quarter financial results while a New Hampshire court banned a man from the facility for death threats aga | |
| | Planet Fitness opened 41 new clubs during the third quarter, which contributed to a 22.1 percent increase in quarterly revenue to $166.8 million. Additionally, the company announced a proposed recapitalization transaction of its subsidiaries' existing securitized financing facility, as well as that its first Australian clubs have opened in two cities in the state of New South Wales. Full article |
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| Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach —or broad reach? Unfortunately, the answer is probably “broad reach.” Full article |
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Increase Revenue Per Square Foot by Being Smart with Your Space Learn how to solve the space equation for maximum impact on your brand, customer experience and revenue stream by attending this free M aster Class series webinar, “Increase Your Revenue Per Square Foot with Smart Space Planning & Storage Solutions,” at 2 p.m. Eastern on Nov. 19. Elisabeth Fouts with Power Systems will share how to look at your space differently to maximize functional square footage and make a strong brand statement, and how to identify space-planning steps to maximize your time and budget. Register for the webinar by going here. |
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Marketing to Millennials Millennials are the largest generation flocking to the fitness industry, and their commitment to health and wellness makes them perfect targets for any health club. Most of the existing content about how to attract this market misses the fact that the same values that make millennials perfect targets also make targeting them a potential pitfall. To prevent your club from falling into that pitfall, attend this free webinar, “The Pitfall of Millennial Marketing: How to Avoid It by Focusing on Your Brand Values,” at 2 p.m. Eastern on Nov. 21. The webinar, sponsored by SportsArt, will be presented by Britt Harris, senior marketing manager at SportsArt. Register for this webinar by going here. |
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The Changing World of Personal Training Club Industry has released its latest report, “The Changing World of Personal Training,” available for free download. The report is designed to help you navigate some of the present-day and future challenges surrounding your trainers, including how to ensure they are striking a healthy and effective work-life balance and how to educate and empower trainers to embrace trends such as healthcare integration. Sponsored by American Council on Exercise, Eleiko, Fisikal, Power Systems, Talent Hack and UPshow, the report can be downloaded here. |
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World Gym CEO and COO Speak about World Gym’s Future in the Club Industry Podcast In the latest Club Industry Podcast, World Gym International's top executives—CEO Guy Cammilleri and COO Doug Katona—speak about the 43-year-old brand's revitalization over the last decade, from nearly being absorbed by Planet Fitness to launching its World Gym Athletics studio business last year. This is the latest podcast in the series. Previously interviewed executives whose podcasts can be downloaded include Gold’s Gym International CEO Adam Zeitsiff, 24 Hour Fitness CEO Tony Ueber, Upgrade Labs Vice President of Experience and Programming Amanda McVey, Crunch Signature CEO Keith Worts, Honor Yoga Founder Maria Turco, The Lab Owner Michael Piercy and Retrofitness Founder Eric Casaburi. You can stream or download each episode at Club Industry's SoundCloud page . |
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The 2020 Club Industry Show | |
Join us Oct. 14-16, 2020, for the 2020 Club Industry Show, which will be held in a new city—St. Louis, Missouri. Register now for the education and networking event that welcomes the entire fitness industry. Find out more by going here. |
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Premium Subscription | |
Get a subscription to all of Club Industry's online content, including educational videos, current and archived stories, trend content and more (plus a discount on one of our reports), by becoming a Premium subscriber. Go here to learn more. |
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