There was a new planning assignment this year. The challenge was that everyone shared the same task and the same time frame: find a smart Canada 150 connection for your brand. Some brands also celebrated Montreal’s 375th anniversary.
Share how your sesquicentennial (and/or 375 MTL) insights and ideas broke through the birthday babble to make a tangible contribution to the brand's bottom line, positioning or other objectives.
For more Strategy Awards categories, click here.
To see who will judge your work, click here.
