Founded in 2004, Hodo was born on a simple premise: to bring fresh, high-quality organic tofu directly to the people. It has since grown into a national plant-based brand⁠ found on Michelin-starred menus and grocery store shelves alike⁠. Still, Hodo remains firmly rooted in Bay Area values, with production in Oakland and a loyal following at local farmers markets.
As farmers, food makers, and restaurants are being hit hard during the COVID-19 crisis, Hodo is rapidly pivoting to meet the demands of home cooks who are shopping online and at the farmers market. During this time of shelter-in-place, Hodo is giving back to help keep farmers markets thriving, donating proceeds from their Saturday Ferry Plaza Farmers Market booth and items in the CUESA Farmers Market Box to CUESA.
We spoke with founder Minh Tsai about the role farmers markets play in incubating businesses like Hodo, how Hodo is adapting during the pandemic, and why supporting farmers markets is so vital, especially now.