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| | | | | Here is Digiday’s breakdown of who nailed it and who struggled, with some insider insights sprinkled in for that extra detail. | | |
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howdy! | | | | | It’s been another year of acronyms and jargon for the advertising industry — especially as the fediverse and generative AI entered our lexicon. | | |
| | | | | The demand for consumer privacy is shifting audience-based media buying back to publishers. | | |
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howdy! | | | | | A look back at some of the biggest AI news that transpired each month of the year. | | |
| | | | | B2B marketers are increasingly incorporating ABM tactics into their digital marketing strategies, including programmatic advertising. | | |
howdy! | | | | | Sales orgs look very different than they did 10 years ago. | | |
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| | | | | Marketers are using customer lists and segments to reach various subsets of users with more relevant messaging across channels. | | |
howdy! | | | | | As the creator economy booms, creators sound off on creator payouts. | | |
howdy! | | | | | Digiday asked several creators, if they could only use one short-form vertical video platform, which would they choose and why. | | |
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