In celebration of National Noodle Day, Kraft is inviting people to “send noods”—noodles, that is—to friends and family members. Until Oct. 9th, you can send a free pack of Mac & Cheese to your closest pals at www.enjoynoods.com, or by replying to @kraftmacncheese on Twitter. Obviously this terminology could present some confusion, so the brand is placing extra emphasis on the fact that it wants you to send saucy noods and not saucy nudes.

Watch: An ad featuring former SNL cast member Vanessa Baye explains the distinction.

Centenarian appliance brand KitchenAid is the latest brand to hop aboard the content train with a new, high-quality video series called KitchenAid Stories that dives into tasty topics, like the process of honey harvesting. The goal is to update and polish the brand’s public perception by leaning into the maker movement with rich, connective content that adds value in its own right—a strategy recently employed by many brands including Ritz-Carlton, not to mention other culinary brands.

Relax and enjoy: The Possibilities of Honey is an enchanting sensory experience.

Experiential marketing certainly doesn’t look anything like it did before the pandemic began, but in-person events are beginning to make a comeback in the form of drive-thru experiences. Freeform, HBO Max, Impossible Foods and Uber have all created new experiences that get people “to think outside the screen” and get physically engaged from their cars (with masks on). For example, HBO Max’s first hybrid physical-virtual experience was for its comedy film Unpregnant, which united experiential shops CH Creative, Joe Lewis Co. and Little Cinema to create an event at the rooftop drive-in theater at the Americana in L.A. The experience included a roller coaster replica, a roadside convenience store and a green screen video station—all experienced from the comfort of visitors’ cars.

Experience the ride: Learn about more of these experiences and find out what it takes to safely bring them to life.

Not an Adweek Pro member? Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. 

Oktoberfest is one of many major events that have been canceled this year, but Campbell’s-owned pretzel brand Snyder’s of Hanover is leveraging its festive charm to combine two of its greatest samplings: pretzels and beer. The limited-edition Snyder’s Pretzel Keg combines a canister of Snyder’s pretzel rods sitting on top of a 5-liter keg of Captain Lawrence’s Märzen-style lager within a branded sleeve.

Enjoy a visual sip of its tasty packaging and learn how other brands are rethinking this year’s festivities.

Casey’s General Stores, which boasts a cult following for its pizza and donuts, has rolled out a new visual identity, plus a new name—just Casey’s—courtesy of creative agency Interbrand. The brand is not only the fourth-largest convenience store chain in the U.S., but also the fifth-largest pizza chain. The redesign aims to simplify and modernize the brand, which had been known for its old-fashioned charm for many years and included a complex logo with seven colors, while retaining its familiarity to consumers. 

Check out the new look: The design has been streamlined but still harks back to the brand’s rural roots.

The Latest News in Job Moves

• VMLY&R appointed Augé Reichenberg as CCO of its health practice, hiring her away from competitor Havas Health & You. 
• Former Warner Bros. TV president Susan Rovner has been named chairman, entertainment content of NBCUniversal television and streaming.

More of Today’s Top News & Highlights

• Facebook Introduces Mental Health Resource Hub
• Allegiant Air Took a Prepandemic Bet, and It’s Already Paying Off
• Peloton’s Dara Treseder Reveals New Community Campaign Showcasing the Power of 3 Million Members and Growing
• Why Direct Mail Should Be Part of Your Integrated Marketing Solution
• How IBM Drives a Customer-Driven Culture in a Time of Crisis

Microwavable burgers? Yikes. But British brand Rustlers sells them as “better than expected” in a new series of ads. One, for example, depicts Little Red Riding Hood meeting her newly wolfish granny—only to learn that she’s actually quite lovely. Watch more here.

Join Adweek for Commerce Week, on Nov. 9-12, for four days of exploration into the rapid transformation of the commerce landscape with the leaders building the ecommerce marketplace of tomorrow. Register for free.

The Cookie-less world is fast approaching. What should marketers know about the new—and better solutions being developed?  This Institute of Brand Marketing course offers you four short lessons designed to take you no more than 10 minutes each. It will focus on understanding the limits of cookies as a means for identifying customers and exploring new methods such as identity solutions and the significant advantages they offer for marketers and consumers. Plus, you’ll learn the different ways that the community is responding to the quest for solutions.

The course is complimentary. Sign up now.

A celebrity spokesperson "with a positive outlook" for Well Yes!

Hulu, Spotify and State Farm have all explored the tech.

Agency Space150’s bot wrote, edited and scored the spot after watching the whole series.

Pause your TV spend for conversion.

Mother London turned a produce pic into a tale of 2 onion cafes.