Oktoberfest lives on
| | | | | First Things First | | October 6, 2020 | By Jameson Fleming |
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| Premium | In-Person Brand Experiences Are Making a Comeback—If You Have a Car | |
Experiential marketing certainly doesn’t look anything like it did before the pandemic began, but in-person events are beginning to make a comeback in the form of drive-thru experiences. Freeform, HBO Max, Impossible Foods and Uber have all created new experiences that get people “to think outside the screen” and get physically engaged from their cars (with masks on). For example, HBO Max’s first hybrid physical-virtual experience was for its comedy film Unpregnant, which united experiential shops CH Creative, Joe Lewis Co. and Little Cinema to create an event at the rooftop drive-in theater at the Americana in L.A. The experience included a roller coaster replica, a roadside convenience store and a green screen video station—all experienced from the comfort of visitors’ cars. Experience the ride: Learn about more of these experiences and find out what it takes to safely bring them to life. Not an Adweek Pro member? Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. | |
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| Midwest Convenience Store Chain Casey's Unveils a Modern Look | |
Casey’s General Stores, which boasts a cult following for its pizza and donuts, has rolled out a new visual identity, plus a new name—just Casey’s—courtesy of creative agency Interbrand. The brand is not only the fourth-largest convenience store chain in the U.S., but also the fifth-largest pizza chain. The redesign aims to simplify and modernize the brand, which had been known for its old-fashioned charm for many years and included a complex logo with seven colors, while retaining its familiarity to consumers. Check out the new look: The design has been streamlined but still harks back to the brand’s rural roots. - VMLY&R appointed Augé Reichenberg as CCO of its health practice, hiring her away from competitor Havas Health & You.
- Former Warner Bros. TV president Susan Rovner has been named chairman, entertainment content of NBCUniversal television and streaming.
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