Plenty of BIG name speakers

They’re insightful, inspiring and packed with practical advice

View in browser Hi John With more sessions being added every week, we’re creating a unique agenda for this year’s Festival of Marketing. Not only are our speakers renowned innovators, marketers and business leaders, their sessions will provide the actionable insights required to help your brands’ recovery and growth. Keep reading to discover just a few of the sessions and the experts you’ll be learning from. Get your Digital Festival Pass for £249+VAT to join us for five days of unmatched learning this 5-9 October. Discover what your pass includes here. A taster of the FoM20 agenda: Elizabeth Day, Author, How to Fail How failure helps create better marketers. How can failure help us develop a risk-taking mindset that boosts confidence in decision-making, and what role does it play when innovating and driving forward? Cheryl Goh, CMO, Grab How Grab became a market leader in Southeast Asia. As CMO of one of the fastest-growing start-ups in the world, Cheryl will offer insight into how marketers can enhance their impact on brand decision-making and strengthen brand equity during an economic downturn. June Sarpong, OBE, Director of Creative Diversity, BBC Creating corporate change and delivering through diversity. June shares how improving diversity helps increase profitability and creativity, advance innovation, develop a better understanding of customers and enhance problem-solving. Tom Fishburne, Marketoonist, Author of "Your Ad Ignored Here" The power of humour in marketing communications. Tom will explore how humour is even more important in tough times, how to use it to share empathy, and how brands can use humour without being tone-deaf. Antonia Wade, CMO, Capita The key to creating a culture of effectiveness. The year ahead will require marketers to prove the value of their spend. Antonia joins this panel to share how Capita are measuring, budgeting and planning to create the conditions for success. Andrew Geoghegan, Global Consumer Planning Director, Diageo Magic & measurement using marketing intelligence to drive creativity & decision-making. Andrew will share how to foster a culture of marketing effectiveness. The agenda offers a variety of innovative and compelling session formats, ensuring your Festival experience is as engaging as ever. Get your Digital Festival Pass today so you don't miss out. If you have any questions, please get in touch and a member of the team will contact you to assist. We hope to welcome you to digital Festival this October! The Festival of Marketing team festivalofmarketing.com Equip your team with knowledge Treat your team to a week packed with learning and inspiration. It gets better, by booking as a group of 5+ you'll only pay £149+VAT per pass, simply add 5 or more Digital Festival Passes to your basket. Are you interested in booking tickets for a large group? Get in touch to find out more.

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