Navigate a changing world.

Choose the learning opportunities that best serve your professional journey. With the Institute for Brand Marketing™, a first-of-its-kind professional development program for marketers designed in collaboration with IBM Watson Advertising, you can decide which courses and lessons are right for you.

Browse the on-demand interactive courses and educational experiences that can help you cultivate the skills to advance in a disruptive marketplace.

NEW 
Technology in the Creative Process: How AI Can Future-Proof Your Strategy

Approximate time per lesson: 5 minutes
Number of lessons: 4

This course focuses on specific ways that artificial intelligence (AI) can improve the time it takes to produce creative with intelligent asset management. After taking this course, you should be able to discuss and explain how AI can enhance the efficiency of creative production for video production, graphic design, and copywriting; help enable your creative teams to produce content faster, and free up more time for ideation and creative thinking.
 

Monetizing Engagement
Approximate time per lesson: 15-20 minutes
Number of lessons: 12

Uncover new ways brands are monetizing marketing efforts across channels, how leveraging certain technologies can help, and methods for attributing sales and other KPIs to marketing efforts.
 

Advanced Marketing Technologies

Approximate time per lesson: 15-20 minutes
Number of lessons: 12

Learn how you can leverage technologies like machine learning, artificial intelligence and blockchain to help solve day-to-day business challenges.

About The Institute

The Institute for Brand Marketing™ is a program for marketers designed in collaboration with IBM Watson Advertising and Adweek. Offering marketers the skills they need to advance in a disruptive marketplace, the initiative will provide complimentary, interactive courses, custom research, thought leadership and live educational experiences at industry events across the country. Aimed to fill a void in the marketplace for marketers who are looking for continual learning and development, the Institute for Brand Marketing™ offers key learning resources that are developed to empower marketers with the strategies and knowledge to position them for success.
 

About IBM Watson Advertising

IBM Watson Advertising builds trust between marketers, publishers, and machines. Visit ibm.com/watson-advertising to learn more.