The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play.
| The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play. Additional coverage: CMOs launched these new programs in response to the growing importance of influencers in recommending products. From sister site, Modern Retail: Brands grapple with strained cash flow amid tariffs. Our most-read stories this week: WTF is behind the explosion of faceless creators? Integral Ad Science, a publicly listed ad tech company with a market capitalization exceeding $1 billion, is the subject of a potential takeover by private equity, according to recent reports — but interest is wavering. Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for. Other things to know about Digiday CTV Advertising Strategies, July 15 in NYC, is where brand and agency leaders will gather to explore the current state of the streaming ad market. Join the executives shaping the next chapter of CTV before passes sell out, only a few seats remain. Amid strategic budget shifts and revenue channel diversification, DTC brands and agencies are increasingly turning to AI, automation and other data-driven strategies to grow revenue and demonstrate ROI. Sponsored by Klaviyo. Learn how omnichannel marketers are responding to disruption with adaptive technology and full-funnel programmatic partnerships, and by building flexibility into media plans. Sponsored by Simpli.fi. | | |
|
howdy! howdy! howdy! howdy! howdy! |
