Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house. | | |
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howdy! | | | | | This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit. | | |
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| | | | | Some agencies are turning to a flexible partner model to scale digital media services efficiently while maintaining independence. | | |
howdy! | | | | | The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know. | | |
| | | | | Companies like Live Nation and Instacart are using data-driven partnerships to fuel growth. Success depends on interoperability, unified identity frameworks and a phased strategy to turn data into measurable business outcomes. | | |
howdy! | | | | | There’s a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel. | | |
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| | | | | Composability allows brands to build and scale without disruption, giving them the ability to meet their needs now and in the future as the digital landscape evolves. | | |
howdy! | | | | | At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of retail media and the power of sports. | | |
howdy! | | | | | This year’s Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has become mission-critical. For instance, L’Oréal Groupe partnered with The New York Times to launch “This Is Not a […] | | |
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