Good morning, Marketer, do you hear what I hear?

Listen up! Podcasts are big for B2B marketing. That’s the in-a-nutshell version of today’s top story, but there’s more to it than that. Industry-specific podcasts are a very popular way to find out what’s going on. Particularly among the C-suite folks.

Also, check out Ruben Ugarte’s article on how a decision playbook can help you get more insight without more data.

Constantine von Hoffman,
Managing Editor

Delivering rich and personalized customer experiences within the media ecosystem

To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising.

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New! MarTech Guide to Digital Event Platforms

Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Download this MarTech guide to stay up to date on the latest trends and compare of top vendors.

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The Complete Guide to First Party Data

In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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