'There’s a lot more crap than there is premium': Buyers cast doubts on publishers' pivot to video, The Times of London finds commenters are most valuable visitors, How Coltrane Curtis went from MTV VJ to influencer wrangler,
My Email Subject

Instagram comment pods emerged in response to the debut of the platform's algorithm, leaving influencers scrambling to maintain the visibility of their posts. Now, the pods are concerning advertisers.

"There's a lot more crap than there is premium." Publishers are increasingly shifting their focus to video, but these inconvenient truths remain: Advertisers love video more than users, and more demand than supply exists for high-quality video.

The Times of London analyzed comments on its website and found that commenters read three times as many articles as those that don't comment.

Coltrane Curtis, founder of creative shop Team Epiphany, realized during his stint at MTV that "the network surrounding a celebrity is actually more powerful than the celebrity themselves." This became the backbone of his agency.

A few more spots just opened for brand marketers to join us at next month's Digiday Content Marketing Summit. Apply here, or feel free to share the link with someone who might be interested.

The deadline to enter the Digiday Awards has been extended to next Thursday, August 3. Take advantage of the extension and submit today.

 

Podghazi: Instagram influencers use comment collusion to game the algorithm

Shareen Pathak

Comment pods are growing in popularity among Instagram influencers — established and upcoming — and are causing some consternation among advertisers.

'There's a lot more crap than there is premium': Buyers cast doubts on publishers' pivot to video

Lucia Moses

Despite all the pivots to video, few publishers have cracked the quality bar that’s needed to attract the real money, observers say.

Advertisement

 

The living room big screen: How marketers reach audiences with connected TV

Sponsored Content AppNexus

More than half of all Americans will soon own a connected TV device. Marketers will soon be able to target digital audiences at scale with customized messaging on the big screen in the living room. The precision of digital finally meets the impact of high-definition creatives for the most coveted audiences. Sponsored content by AppNexus

The Times of London finds commenters are most valuable visitors

Lucinda Southern

The Times is emphasizing to its journalists that responding to readers is part of their job.

How Coltrane Curtis went from MTV VJ to influencer wrangler

Yuyu Chen

Coltrane Curtis doesn't see influencer marketing as a marketing discipline. Instead, it's a new format of communication.

How mobile data is revolutionizing healthcare marketing

Sponsored Content oneAudience

Healthcare has traditionally relied on face-to-face appointments to discuss everything from test results to treatments. But today's patients have more control over their own health decisions than ever before thanks to the accessibility of mobile. Sponsored content by oneAudience

Webinar: The ad-blocker balancing act

Sponsored Content Instart Logic

With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic.

Advertisement

 
 
Careers Title
 
July 25, 2017
Sr UX Designer
PulsePoint
New York
 
July 25, 2017
Sales Director, Media
Brightcove
New York City, NY
 
July 25, 2017
Digital Media Writer
Digiday, CUSTOM
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
June 5, 2017
Tearsheet Money Conference
New York City
 
Digiday Signal Awards
 
July 26 - 28, 2017
Digiday Retail Summit
Napa, CA
 
 

ALL EVENTS