Political Advertising in 2020

Good morning,

I think we can agree that it's been a different kind of spring/summer/year.

Campaigning this year, especially for presidential candidates, will also be different. But, the campaigns for Biden and Trump have still managed to fundraise a substantial amount to spend through Election Day.

From June to November, Trump’s campaign is spending $50 million in advertising on Google and Facebook (so far), per one estimate. That's $6 million more than he did in 2016.

Biden, meanwhile, booked $23 million on those channels. In 2016, Democratic presidential nominee Hillary Clinton spent $28 million in the same period.

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