Good morning, Marketer, hope everything comes in on time.
We generally don’t talk politics here and don’t worry, we’re not doing it now. That said, my colleague Chris Wood has a good piece on political marketing today. It looks at issues like identity verification and channel management (sound familiar?) for marketing campaigns where the focus can change radically in a minute.
The only non-politics equivalent I can think of is when Bank of America announced it was the official bank of both the Yankees and the Red Sox. Turned out just fine but it had the potential of mixing nitro and glycerin.
Constantine von Hoffman,
Managing Editor
