The new season will also air on sister network CBS later in 2020

Agency says it’s all about pouncing on pop-culture conversation

Third ad pod moved up as a result of the technical glitch, but no spots were skipped

The addition will enable 'next-gen TV currency,' helping marketers correlate their ad spend to sales

Digital media will account for 20% of the pie, about $1.2 billion

It was the streaming platform's most-watched show in the U.S. last year