What do you do when Wall Street becomes the battleground of a populist revolt against hedge fund fat cats—and you're a fried chicken chain?

If you're Popeyes, a brand that never shies away from a publicity opportunity, you turn it into a promotion aimed at allying you with the masses attempting to save struggling companies like GameStop and AMC Entertainment.

Today, the brand revealed that you can enter high-profile stock tickers like GME and AMC as promo codes to receive a free 3-piece set of chicken tenders (with a $5 minimum purchase).

While some brands might have trouble traipsing into a moment as tense and complicated as this past week's faceoff between short-selling hedge fund managers and grassroots amateur traders, Popeyes seems to have pulled it off, with the Redditors behind the support of GameStop and other stocks responding warmly to the chain's offer.

If you somehow missed this strange stock conflict last week—or if you just want to know how to get your free tendies, and what "tendies" have to do with financial trading—you can head over and read my story on Adweek.

The real question for Redditors aiming to stop short-selling by driving up stock prices: If you buy the tenders...do you have to hold them?

David Griner
International Editor, Adweek
David.Griner@Adweek.com

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You don't want to miss the incredible lineup of brands joining us for our upcoming Brandweek event, the Challenger Brands Summit, a virtual experience Feb. 22-25. 

Over four days, on the Main Stage, in Breakout Sessions and Masterclasses, learn from the likes of the McBride Sisters Collection, Hello Products, Prose, Pearle Vision, Burger King, Roblox, Warby Parker, iRobot, Once Upon a Farm, Bombas and many, many more. Plus, make new connections by joining the community in networking experiences. 

Don't wait, the last day to save on your pass is Feb. 8—register now

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