The Peninsula proceeds
Hey hey hey, Charm City. Yesterday, I mentioned that the South Baltimore development and surrounding area known as Port Covington was going to be rebranded and renamed. Today, we finally learned that name, and it's (drumroll) ... Baltimore Peninsula.
This is just the latest identity for the development, whose previous iterations included a tech hub called Cyber Town USA. Its development has been marked with delays and critiques over how much public money and subsidies the partners received. And it seems the new name hasn't stopped the criticism: The Baltimore Brew, for instance, described it as a "bland moniker, referencing a geographic feature it more or less coincides with" while ignoring the history of the Western Maryland Railway depot that led the region being called Port Covington.
For me, the region is really synonymous with only a few things: The Baltimore Sun's offices that it's supposed to vacate by year's end, the Sagamore Spirit Distillery, the pricey Rye Street Tavern, raucous Nick's Fish House and City Garage. You'll likely know about the last of those things if you saw the influx of Betamore and other tech-relevant entities in the neighborhood.
But this does not make for the kind of accessible, inclusive and welcoming space that the Baltimore Peninsula's main developers (and partners like the SB7 Coalition, which represents community associations for neighborhoods in South Baltimore) are branding the space as. So, what do you think needs to be done to make Baltimore Peninsula fulfill its promise? Can it be a mixed-use space for all?
P.S. We've opened nominations for the 2022 Technical.ly Awards! Learn what we're looking for, and please submit your nominations by Nov. 21.