Vince Lombardi once hosted a four day football clinic for coaches and devoted two full days to just one play, the Power Sweep. If you know football history, Vince Lombardi and the Green Bay Packers won five league championships, including the first two Super Bowls because of that one play.
The Utah Jazz only ran eight plays during the years they were an NBA powerhouse in the 90's. Carl Malone and John Stockton ran the "pick and roll" so well they were almost unstoppable. The Utah Jazz had a culture of execution.
I met one of Canada's top military strategist and historian, Dr. Angelo Caravaggio who told me that Alexander the Great won his three major battles because of one maneuver; a right flank.
In-N-Out Burger has become wildly successful and created a huge cult following with just a few menu items that they do amazingly well.
Apple has made billions of dollars with just a few products that are wonderfully designed and easy to use.
In a world that says you have to provide more choices, create more products, run hundreds of plays and be everything to everyone if you want to be successful, there is something very powerful about simplicity, clarity and leading with your strengths.
There are a million things you can choose to do each day. There are many of the latest and greatest fads that you can partake in. You possess many weaknesses that you can choose to focus on. But I want you to know that you and your team will be at your best when you develop and lead with your strengths.
Everyone including Green Bay's competition knew the Power Sweep was coming and yet they still couldn't stop it. Coach Lombardi and his team developed a strength that became an unstoppable force of positive momentum and so will you when you identify, develop and lead with your strengths.
What are your strengths? What do you do best? What are your best selling products Where can you be the strongest? What do you want to become known for?
Once you know the answers to these questions then you'll want to spend your time, energy, focus, practice and effort simplifying, mastering the fundamentals, developing your strengths and creating a culture of execution.
The more time you spend developing and leading with your strengths the more you will become known for them. The stronger your strengths become the greater impact you will have.
The world doesn't need another average business. The world doesn't need an average you. The world needs your BEST YOU. And when you lead with your strengths you can share YOUR BEST with the world.
-Jon
