Since it switched off OPM inventory, the FT focused hard on the private marketplace, programmatic guaranteed and automated guaranteed deals.
October 08, 2019

While for many publishers, the General Data Protection Regulation represented an inconvenient, potential threat to programmatic ad revenues, for the Financial Times it has led to a revenue boon. Read more below.

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The Programmatic Publisher
Since it switched off OPM inventory, the FT focused hard on the private marketplace, programmatic guaranteed and automated guaranteed deals.
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“The Daily has shown us that we have a lot of reporters, and yes they produce newspaper stories, but even more important, they have expertise.”
Sponsored by PubMatic
For many marketers, the confusing ad tech ecosystem does more bad than good. Take this quick survey and tell us: Is your brand eliminating technology partners and simplifying supply paths — and if it's not, should it be?
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Content & Commerce
“The moment of truth is in retail stores. You have to have mass scale and reach, but you also have to drive the momentum beyond the awareness push.”
Sponsored by acuityads
Can demographic targeting be overbroad? For a free Starbucks gift card, take this survey and tell us which cultural signals advertisers should be paying closer attention to — and which ones get too much focus.
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Internal Organization
GroupM’s challenge is going to be transitioning whilst maintaining revenues and ebitda when previously they were largely accrued through methods at odds with the new order for clients and agencies.
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Sponsored by Bannerflow
Some marketers think in-housing is the right way to go, while others believe it's a terrible idea. Take this quick survey and tell how you think the in-housing phenomenon will (and should) develop next year.
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Internal Organization
CMOs are focused on growth but getting there requires a deeper connection with consumers that isn’t so transactional, according to ANA speakers.
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DIGIDAY+ MEMBER EXCLUSIVE
“Ad tech isn’t gifted some divine right to handle data differently to a bank or any other entity that consumers interact with. But the natural buoyancy that comes from venture capitalists and Silicon Valley, drives this belief that we will make it work. But we’re going to see lot of companies fall foul of this.”

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"The Daily has shown us that we have a lot of reporters, and yes they produce newspaper stories, but even more important, they have expertise."
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