Happy Wednesday!

Q5 is the time right after the holiday splurge when consumers are considered to lay low. However, people are shopping, just with a slightly different mindset – the “new year, new me” mindset. Corinne Demadis, Smartly.io’s VP, U.S. East, discusses the unique opportunity Q5 presents for marketers to extend sales and have a successful start to the new year.

For a long time, event marketing meant one thing: marketing events. But just as the story of B2B marketing as a whole has progressed and arced over the last decade, so has event marketing. And finally, the two worlds have collided. It’s about time – and it’s good news for B2B businesses. Attendify’s Founder, Michael Balyasny shares his perspective on how ‘Event marketers are finally marketers – and have a seat at the table‘.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

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