Other things to know about - Just launched: The Digiday AI Awards are a new way to recognize the organizations leading the way in AI-driven innovation with categories such as Best AI-Driven Campaign, Most Responsible Use of AI and more. Enter by May 30 to secure the best rate.
- Tomorrow is your last chance to take advantage of the best rate on entries for the Digiday Awards. Enter now to showcase your achievements in front of Digiday's global audience of media and marketing decision-makers.
- As data strategies become more ambitious, today’s data marketplace operators increasingly offer a complex menu of campaigns rather than emphasizing convenience and efficiency. Sponsored by Experian.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Sources claim investment banks are attempting to trigger a sale of its DSP amid speculation of sector consolidation. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | Publishers are keeping a watchful eye on the outcome of the sustained macroeconomic shock that will arise thanks to Trump’s tariffs. | | |
| | | | | Agencies are scaling smarter by finding an avenue between in-house and outsourcing where a partner seamlessly integrates with their operations to drive performance, ensuring every campaign is optimized for efficiency, impact and ROI. | | |
howdy! | | | | | Here’s a list of some different AI revenue models that publishers are signing, and the pros and cons of each. | | |
| | | | | A survey of nearly 2,000 teens uncovers perceptions about using trends in marketing campaigns. The report breaks down what makes content feel authentic, why campaigns flop and how marketers can connect without crossing the cringe line. | | |
howdy! | | | | | Brandtech Group’s Pencil unit is collaborating with Google to integrate the latter’s AI-based video generation model, Veo 2, into the content it’s creating for clients. | | |
| Advertisement |  | | |
| | | | | Subscriptions and direct customer relationships provide alternative ways for publishers to acquire first-party data while enhancing user experience. | | |
howdy! | | | | | The marketer’s guide to interpreting Trump-era chaos | | |
howdy! | | | | | Hawks executives said they are pleased with the results of the initiative so far, which is why the team is leaning into the collective with this week’s official announcement. | | |
|
