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annual prosperity campaign
 
 
  Today is the first day of our annual Prosperity Campaign! Our goal? To reach more people like Loan in Vietnam, who transports bags of rice on her motorbike in order to mill and sell the improved product. The microloan she received from our partner TYM in Vietnam enabled her to invest in her mill and increase her profits.  
 
 
 
 
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Using Technology to Assess Poverty
 
Would you have guessed some of our partners use tablet-based assessments to identify populations who are most in need? Read about what Roxana Newton learned on her recent visit to Fundación Paraguaya.
 
 
 
 
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Reaching Millions
 
Since we started our work in 2005, our donors have helped us fund 2.6 million microloans. Our network of microfinance partners in communities where Whole Foods Market® sources products reaches some of the world's least served populations.
 
 
 
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Starting today, donate in any Whole Foods Market store or online. Give with confidence, as 100% of your donation funds microloans to the world's poorest people. Whole Foods Market covers the foundation's operating expenses.
 
Power Her Potential
 
 
 
 
 
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