What selection criteria is critical to your CDP investment? -

Hi John,

Please join me as I host guests from PwC for a live Tech-Talk Webinar where they will share insights on “Powering Personalization: How to Turn Customer Data Into Smarter Action.”

As Gartner reported, nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences. This webinar will help you learn how a customer data platform (CDP) can be an important strategic investment to solve such challenges. Register here to understand how to:

• Connect internal data to create a single, accurate, and up-to-date view of your customers
• Target with increased precision to anticipate—and act on—customers’ needs and expectations
• Deliver personalization quickly with contextually triggered, cross-channel prompts targeted to individuals
• Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join me on Monday, November 1 at 2pm ET.

This Tech-Talk Webinar is sponsored content by PwC.

Sincerely,
Marissa Coslov
Vice President

P.S. Please forward this invite to colleagues and peers who may be interested in turning data into action. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com