When the ad opens, "Sarah," a tired, disheveled housewife, wearily faces the prospect of wiping up a messy stove, when boom, a sexy, buff version of Mr. Clean appears. Mop in hand, the Procter & Gamble brand's mascot seductively washes the kitchen floor, then the shower, steaming up the housework before morphing into Sarah's "real-life"...
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March 26, 2018
Morning Digest
What marketers need to know today
Powerful Female Creatives Are Challenging Representation on Screen and in the Boardroom
10 Examples of Women’s Portrayal in Ads, From the Good to the Bad to the Completely Sexist
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