Reduce marketing costs and increase profitability, without hurting revenue.

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue?

If you’re a PPC advertiser, chances are your company is throwing money away on brand terms.

In this guide, How to Get 1 in 5 Dollars Back on Brand Search, you’ll find everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.

• Meet the Lone Ranger
  
• Why automate brand bidding: the whole marketing team wins
  
• Digital agencies: reinvest in new channels and campaigns
  
• Save or reinvest: the choice is yours
  
• How much could you save?
  
• About Adthena’s Brand Activator