PR Daily: Airlines tackle vaccine mandates, PR intern skills

DAILY SCOOP

Airlines announce vaccine mandates, Golden Globes touts increased member diversity, and 75% of marketers to increase social media spending

Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more.

SOCIAL MEDIA

Interns should do more than work on social media

The assumption that young PR pros only care about TikTok is failing to train the next generation of PR pros.

LEADERSHIP COMMUNICATIONS

The 6 C’s every employee needs

The “Great Resignation” is real, but it’s not inevitable. To keep your best workers on board, nurture these deep needs that go well beyond cash.

PR INDUSTRY

10 best PR practices for successfully entering the Canadian market

If you are looking to make inroads with the friendly neighbors to the north of the U.S., consider these tips.

THE FRIDAY REPORTER

Sitting down with The Philadephia Inquirer’s Jonathan Tamari

The veteran journalist explains how media pros think about reader engagement and how PR pros can offer helpful resources.

DAILY SCOOP

Dollar Tree explains new pricing, short-form video tips for YouTube, and Gannett responds to employees claims of unpaid labor

Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.

CONTENT MARKETING

4 content marketing strategies to get top talent excited about your company

Consider these tactics to help share the story of what its like to work at your company and why job candidates should be willing to leave their current job to join you.

MEDIA RELATIONS

4 pillars of effective pandemic pitching

COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.

THE WORKPLACE

As the ‘Great Resignation’ looms, communication remains crucial for talent retention

The author shares guidance on how companies can keep employees engaged and motivated amid ongoing uncertainty.

DAILY SCOOP

YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation

Also: Venmo creates contest to support student debt relief, USPS rolls out updated delivery plans, and more.

COMMS WEEK

5 questions with SoundExchange’s Esther-Mireya Tejeda

The chief marketing and communications officer for SoundExchange shares how she sees the role of the communicator changing, and what makes her excited for the future of the industry.

DIVERSITY AND INCLUSION

How companies can create meaningful connections during Hispanic Heritage Month–and beyond

Follow this guidance to ensure your company pursues genuine inclusion, rather than mere pandering, tokenism or holiday-specific spotlights.

PR INDUSTRY

How PR students are grappling with fake news on social media

The crisis of misinformation on digital media will have profound implications for the PR pros of tomorrow. Here’s how they are starting to think about the issue during PRSSA’s Ethics Month.

MEASUREMENT

The internal comms maturity assessment: 4.93 out of 10

The Staffbase internal communications maturity assessment results are in!